Iceman10
Established Member
Mystery solved:
Q) Where did the "£40m restricted transfer budget" come from?
A) "Arsenal Supporters Trust" (AST), where constant whinges every summer about restricted budgets, even if not accurate, gain attention, and suit their agenda. Lazy journalists such as John Cross then report their numbers as fact without noting the source.
https://untold-arsenal.com/archives/76339
(as explained above, we clearly have ability to spend well over £40m net this summer based on new commercial deals kicking in)
Q) Where did the "£40m restricted transfer budget" come from?
A) "Arsenal Supporters Trust" (AST), where constant whinges every summer about restricted budgets, even if not accurate, gain attention, and suit their agenda. Lazy journalists such as John Cross then report their numbers as fact without noting the source.
https://untold-arsenal.com/archives/76339
[..]
They’ve probably picked up some new members, got a lot of publicity, and above all created a story themselves and persuaded the media to treat it as fact, so much that when the story was shown to be palpably untrue the Express still kept on supporting the AST figures. (Mind you they are always a bit slow at the Express).
It is in effect one of the most brilliant anti-Arsenal-management publicity stunts of recent years, and for that AST should be congratulated. They have bought themselves publicity that would have cost £millions in terms of advertising – and all by having one “economist” or “accountant” (depending on which report you read) give his version of what the Arsenal accounts mean. Then using the media to spin a story is clever – and to do it all the way through from the opening “Arsenal have £40m but are refusing to spend it” to “Arsenal have £40m and it is not enough” while getting people to believe it, is clever.
Although in truth the only people who have come out of this with credibility are Arsenal’s team of negotiators who have ignored them, and the one main supporters group that refused to be part of the hyperbole.
However we have all learned one thing. Next time AST tell us about some figures relating to Arsenal, and all the media go bonkers repeating these figures year after year, a certain amount of doubt might be in order.
(as explained above, we clearly have ability to spend well over £40m net this summer based on new commercial deals kicking in)
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