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That's interesting - that's basically the old cannon layered on top of the hexagon shape taken from the 1930s "AFC" badge.I actually wouldn't mind that cannon on the upper back portion of the shirt as the main crest on the front. Mirror what Liverpool do with the Liver bird on their ****s.
The 1930s Art Deco-y badge is probably my personal favourite, but what I actually think we should do is, as you say, use the old cannon just like Liverpool is using their bird. I find myself jealous of some of their merch. It's basically what we did in the 70s!
You especially notice how out of touch our badge looks in a year like this where we have really nice kits - how much worse they are made by the cheap looking badge (And by our sponsor being Emirates, but that's another story.)
Doesn't Hector maybe have some fashion friends who can help the club out?