When you play sh*t you need to tell your fans you were sh*t, you need to be honest about your problems so that you can find the ways to solve them.
When you play sh*t you need to tell your fans you were sh*t? No, you need to tell your players you were sh*t, and shift the blame of fans to you instead of your players.
You need to be honest about your problems with your players not your fans. Your players play the game, not your fans.